Last week I attempted to pass legislation to provide transparency in the food Idahoans consume. My bill didn’t require the banning of any ingredients or technology, only simple labeling of ingredients to make sure Idahoans knew what they were eating.
It turns out for some, mainly big food producing corporations and their high paid lobbyists, it would be too hard for their clients to do, and they would rather wait for the Federal Government to design the proper labels protocols. This led to the bill not making it out of the House Agriculture Committee.
In case you think this might be a tinfoil hat conspiracy, it’s not. The internet is ripe with insect added protein articles and studies. Lab-grown meat and insect-based proteins are already in the market, and they’re expanding fast throughout our country and the globe. The federal government is even funding edible insect research, handing out millions of dollars of taxpayer money in federal grants to private companies working on ways to grow and make crickets more appetizing.
Some states, like Florida, Missouri, Louisiana, and Iowa, have already stepped up to either require clear labels, or outright ban fake meat. Idaho had the chance to lead in the west, but instead, we’re left waiting on Washington, D.C. This most likely means we’ll be waiting a long time.
This bill wasn’t just about consumer choice; it was also about protecting Idaho’s farmers and ranchers. Our cattle producers have spent generations raising the best beef in the world. They shouldn’t have to compete with unlabeled lab-grown products pretending to be the real thing. If alternative proteins are as wonderful as their manufacturers claim, what’s the problem with labeling them honestly?
Opponents argued that federal regulations already cover labeling. But here’s the problem: They don’t. The USDA and FDA are still figuring out how to regulate lab-grown meat and insects, and in the meantime, misleading marketing is running wild. Some alternative protein companies use terms that sound just like traditional meat, blurring the lines and leaving consumers in the dark. We already have insects in many familiar food products in the U.S. (Yogurts, candy, cookies and cake mixes, and condiments). In Germany insect ingredients are showing up on the shelves so often that concerned consumers have created a bug app for smartphones to read labels.
Idahoans deserve better. They deserve the option to make informed choices about what they put on their tables and in their mouths. If we can’t even approve transparency in something as basic as food, what other unknown consumer product horrors await us?
I’ll keep fighting for Idaho consumers, our farmers, our ranchers and for plain old common sense. And if you ever find yourself biting into a mystery beetle burger and feel a cricket leg, just remember. I tried to warn you!
Insanity huh!? Boise Fry Company here in Nampa has a cricket powder you can shake onto your French fries. I'll tell ya, I'm not planning on giving them any of my money as it is. But still... It's happening. Check the ingredient lists on things like chips. Hopefully most companies are being transparent about their ingredients... But we may not know when we're consuming things like crickets. I personally want beef as my protein. I want informed consent on jabs, and in my food choices.
Re: H0024 - Alternative animal protein, insects
https://legislature.idaho.gov/sessioninfo/2025/legislation/H0024/
100% agree with the content and intent of Rep Scott’s bill, but also understand why some were against the bill. The key issue is the complexity of state-level food labeling for national manufacturers, consumers, and retailers, which could lead to confusion and unaffordable costs. (And, no, NOT an IACI fan!)
For best results, labeling of alternative protein and insect “foods” under the NEW (we hope RFK Jr-led) agency in charge must be clear and uniform across all states. Artificial and insect proteins literally could make people sick, so clear labeling of such products should be a high priority.
Perhaps Idaho could run a contest to design simple stickers for packages, point-of-purchase displays, etc. It’s not a perfect solution, but it might work until the feds catch up. The trick, of course, is knowing whether a product contains these unsavory ingredients in the first place, which manufacturers won’t have to divulge voluntarily.
Rep Scott’s bill should serve as a model for any new federal rules/legislation regarding alternative or insect protein labels, similar to labeling used now for ORGANIC and NON-GMO products. Proposed label: “🤮 NOT FIT FOR HUMAN OR ANIMAL CONSUMPTION” — but that’s just silly 🤪
Let’s hope Rep Scott will submit a version of H0024 to our Federal senators and representatives or directly to the new leadership in charge of food labeling. Perhaps RFK Jr at the helm will make the MAHA difference!
See our note supporting H0024: https://substack.com/profile/68304299-big-e/note/c-88978359